posted May 23, 2013, 11:46 AM by German Evers   [ updated May 23, 2013, 12:18 PM ]

Tecate Beer
Tecate beer is one of the most popular beers in Mexico and California and is typically drunk pouring lime and salt on top of a can of the product.
Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced in 1943.
Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955.
Acording to commercial description is Cerveza Tecate a Lager beer with a delicious aroma of malt and hops and a delicate balance in its subtle refreshing taste.
Tecate is sold in both distinctive red aluminium cans and in twist-top bottles.
More about Tecate Beer here...


Budweiser sued over bid to buy Grupo Modelo

posted Feb 3, 2013, 4:28 PM by Mexican Beer   [ updated Feb 3, 2013, 4:40 PM ]

U.S. sues to block Budweiser maker's purchase of Grupo Modelo. The $20.1-billion deal would make Anheuser-Busch InBev too big, leading to higher beer prices and less innovation, the Justice Department says. The Justice Department says it's looking out for America's beer drinkers. Officials filed suit Thursday against Anheuser-Busch InBev, the maker of Budweiser, seeking to block its purchase of Mexican beer maker Grupo Modelo, arguing that retail prices of suds would rise if the $20.1-billion deal were finalized.
Last summer, AB InBev, which had a 50% non-controlling stake in Grupo Modelo, maker of Corona Extra, offered to buy the rest of the shares at a 30% premium and had expected the transaction to close early this year. The sale would have merged the largest and third-largest beer makers in the U.S.
In a scathing 27-page complaint, the Justice Department wrote that the deal would have given AB InBev too much market power in the U.S. The beer maker, which has its headquarters in Belgium, had been aggressively competing with Grupo Modelo for market share in states with large Latino populations, such as California and Texas, where Corona is popular.
"The loss of this head-to-head competition would enhance the ability of ABI to unilaterally raise the prices of the brands that it would own post-acquisition, and diminish ABI's incentive to innovate with respect to new brands, products and packing," attorneys for the department wrote. Together, AB InBev and Grupo Modelo account for 46% of beer sales in the U.S., according to the Justice Department.
"We took this action today because we believe the acquisition is a bad deal for American consumers," Bill Baer, assistant attorney general in charge of the antitrust division, said in a conference call with reporters.
The lawsuit was filed despite an offer by AB InBev to sell its 50% stake in Crown Imports, which along with Constellation Brands Inc. imports and markets Modelo beers in the U.S.
They "went as far as to mimic Corona's distinctive clear bottle," according to the lawsuit. "Ultimately, instead of trying to compete head-to-head with its own product, Bud Light Lime, [AB InBev] is thwarting competition by buying Modelo."
Shares of the companies involved slid Thursday after the lawsuit was filed, but the hardest hit was Constellation, which had agreed to buy AB InBev's stake in Crown Imports. That firm's shares plunged $6.81, or 17.4%, to $32.36.
AB InBev fell $5.54, or 5.9%, to $88.60.

Find the complete source of this post here...   Credits 100% Richardo Lopez - LA Times

Make your own Corona glasses

posted Dec 23, 2012, 2:21 PM by German Evers   [ updated Feb 3, 2013, 3:53 PM by Mexican Beer ]

A explanation on how simple it is to cut glass bottles. You can cut glass bottles at home using materials you probably already have on hand. Of course we do mexican beer here making our own Corona glasses
We need following items:
glass bottles
yarn (thread made of natural fibers and used for knitting and weaving)
nail polish remover
sink full of ice water

Directions: 1. Wrap the cotton yarn around your bottle 5-6 times, tie and cut ends. You can also braid three pieces together and tie that around the bottle.
Corona Bottle prepared for cutting
2. Slide yarn off of the bottle.
3. Dip yarn in nail polish remover. Make sure it was fully saturated.
4. Slide the wet yarn back onto the bottle. NOTE: The bottle will be cut wherever you place the yarn, so make sure it is as straight as possible.

5. Holding the bottle sideways from the mouth, light the yarn on fire.
****Please please be careful!****

Only the wet yarn will be lit on fire and the flame is very well controlled.
6. Rotate the bottle in circles as the yarn is on fire for 20-30 seconds so that all parts of the bottle warm evenly.

7. Holding each end of the bottle, submerge in cold water and watch the bottle parts separate.
8. Use sand paper to smooth rough edges.
The hardest part about this project is getting the cut in the right spot. Because the Corona logo goes up so high, you don’t have much room to work with. The glass on the neck of the bottle is thicker and harder to cut using this method, so it took a few tries for me to get the desired results. It was worth it though!
You can make more than just drinking glasses. Think vases and candle holders too! This method is supposed to work on wine bottles too

Salud!! ;-)

Image credits and content compiled of 365 days of Pinterest / Kirsten
Corona glasses

Mexico beer world leader

posted Jun 30, 2012, 2:38 AM by German Evers   [ updated Feb 3, 2013, 4:02 PM by Mexican Beer ]

Mexican beer brands mainly consumed
Mexico displaced Holland in 2003 as the worldwide leader in beer sales by volume, selling 1.39 million metric tons, with sales, primarily to the U.S., continuing to increase. Grupo Modelo and FEMSA send more than 80% of their exports to the U.S. Mexican beer's growth is coming largely at the expense of U.S. brands. The two main Mexican producers reported increases in export volume of 42% and 20.5% in 2006, compared to less than five percent for Anheuser-Busch and Molson Coors in the same year. Most of the market is the general U.S. populace, with only 20-25% of sales to the Hispanic population in this country. Mexican beer has done so well in the U.S. that Miller SAB tried selling citrus and salt-flavored Miller Chill and Anheuser Busch attempted Bud Light Lime. The best-known and best-selling Mexican beer in the U.S. by far is Corona, produced by Grupo Modelo and distributed by Anheuser Busch. FEMSA entered the U.S. market later, but has paired with Dutch enterprise Heineken USA to promote and distribute its brands, especially Dos Equis and Tecate.[10] Some Mexican beers, such as Modelo Especial and Negra Modelo are available in limited quantities on tap in cities such as New York, Houston and Phoenix.
Reference: Vende México más cerveza


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